We’re a team of highly creative, proven professionals who build marketing communication programs, launch media campaigns and champion causes for stakeholders in the healthcare industry.
Positively influencing your markets & the court of public opinion to advance your values & strategic goals is our passion.
We design communication programs to promote news about clinical data, medical devices and therapeutics using proven media campaign techniques to reach patients, healthcare audiences, hospitals & more. Our deep experience working in regulated environments means our clients enjoy peace of mind knowing we will quickly deliver product messages that are regulatory-compliant as well as effective in reaching patient & customer groups.
Writing and editing clear, concise and compelling prose is our stock in trade. Whether we’re developing content “from the ground up” or managing a combination of our own copy and fresh content from other relevant sources, we know how to deliver your key messages through press releases, feature stories, blogs, videos, and newsletter articles that flow.
Want to grow health, disease or therapy awareness with an audience or patient community? We design and execute health awareness campaigns that educate, motivate and drive specific actions. We also help clients build strategic partnerships with healthcare associations and advocacy groups that share your goals.
We use the newest technologies to connect you with your audiences via their preferred channels in order to educate, engage and persuade. Using outreach websites, user-generated content, engagement campaigns, digital publications, news sites, e-newsletters and more, we help clients reach patients, physicians, employees, and other groups to motivate specific actions.
To serve others in today’s challenging healthcare environment, your associates need to be well-informed. We craft and execute strong-as-steel employee communication programs using websites, town hall presentations, leadership communications, and a variety of internal publications to nurture an engaged workforce that can better serve your customers.
Our Client Experience
The Diabetes Hands Foundation (DHF) brings together people touched by diabetes for positive change, to make sure that nobody living with this condition ever feels alone.
Following a thorough RFP process, we selected Jeff Christensen to manage a major media effort to expand our footprint in hispanic markets in the state of California. The SignalWest team was chosen over other marketing and PR communication firms because of their creative ideas, ability to deliver a productive message, and for the way they could open up new media channels quickly. As the engagement developed, we were impressed with the comprehensive coverage Jeff delivered for our message from Santa Rosa to Los Angeles. We landed a diverse media mix of exposure through print articles, radio spots and TV placements which strengthened our positioning and produced increased brand awareness for DHF.
Working with Jeff delivers a big pay off. Our foundation is now recognized as a trusted key player in the hispanic market. We maximized every media opportunity thanks to Jeff who did an amazing amount of homework and was on the front lines with our team during media events when it mattered most.
I’ve known Jeff Christensen for nearly 10 years and highly recommend the SignalWest team for helping organizations like DHF achieve their PR and marketing communication goals.
Howdy, Partner! Eight Steps to Building Winning Partnerships with Patient Advocacy Organizations
If patients are a key audience for messages about your medical device or therapeutic solution, then you may be aware of the increasing importance of partnering with patient advocacy groups…
Heart Failure Therapy Awareness Program Honored as Best Health Campaign
The “Thanks to an LVAD…” National Awareness Campaign, developed and implemented by St. Jude Medical and SignalWest Public Relations, has won the award for Best Health & Fitness Campaign in Ragan’s 2016 PR Daily Awards competition.
Five Reasons to Consider User-Generated Content Campaigns for Healthcare PR and Marketing
Most people in business, and certainly marketers and communicators, are familiar with the term User-Generated Content (UGC), referring to any content created by consumers or end-users of an online site or property and made publicly available to others.