Through The Lens ~ Perspectives on Healthcare Communications
Howdy, Partner! Eight Steps to Building Winning Partnerships with Patient Advocacy Organizations
If patients are a key audience for messages about your medical device or therapeutic solution, then you may be aware of the increasing importance of partnering with patient advocacy groups…
Heart Failure Therapy Awareness Program Honored as Best Health Campaign
The “Thanks to an LVAD…” National Awareness Campaign, developed and implemented by St. Jude Medical and SignalWest Public Relations, has won the award for Best Health & Fitness Campaign in Ragan’s 2016 PR Daily Awards competition.
Five Reasons to Consider User-Generated Content Campaigns for Healthcare PR and Marketing
Most people in business, and certainly marketers and communicators, are familiar with the term User-Generated Content (UGC), referring to any content created by consumers or end-users of an online site or property and made publicly available to others.
Media Relations
7 Ways to Make Informational Media Briefings Work for You
Video Packages in Healthcare PR
Learn why video packages are a must in healthcare PR & answer the question, “To B-roll or not to B-roll?”
About the Author
Jeff Christensen
Award-winning, influential PR executive Jeff Christensen specializes in blogging about media-winning communications campaigns and more for the healthcare industry.
