Five Reasons to Consider User-Generated Content Campaigns for Healthcare PR and Marketing
Five Reasons to Consider User-Generated Content Campaigns for Healthcare PR and Marketing Most marketers and communicators are familiar with the term User-Generated Content (UGC), referring to content created by the end-users of a site and posted publicly. Most of...
Video Packages in Healthcare PR
Video Packages in Healthcare PR 5 Reasons Video Packages are a Must in Healthcare PR Curious about why video packages are essential in healthcare PR? Are you pondering the question, “To B-Roll or Not to B-Roll?” Let’s dive deeper. A key reporter on...
Patient Testimonials
Patient Testimonials 7 Keys to Selecting the Right Patient In my last post, Healthcare Testimonials are Powerfully Influential, we looked at how, when announcing news, the testimonial of a patient is paramount in establishing the credibility of your health care brand....
Healthcare Testimonials are Powerfully Influential
When it comes to influencing a healthcare audience, nothing is more powerfully influential than a healthcare testimonial. So, your organization has news to announce, and you’re the one who has been tasked with getting the word out. Where do you start? If you’ve spent...About the Author
Jeff Christensen
Award-winning, influential PR executive Jeff Christensen specializes in blogging about media-winning communications campaigns and more for the healthcare industry.
